My belief

Strategy without design is theory.
Design without strategy is noise.
Together, they move business.

Built holistically, they create clarity, consistency, and lasting impact.

What I do

I help businesses, brands, and design teams forge strategies that truly work. No more great ideas stuck in a presentation. I bridge the gap between vision and execution, ensuring your strategy isn't just compelling, but also crystal clear and built to drive real results.

I step in when it matters most: before execution begins. This early intervention allows us to define the true opportunity and shape ideas that will genuinely move your business forward.

My focus is on helping you:

  • Clarify your core identity and what you stand for.

  • Articulate your distinct value in the market.

  • Translate strategy into powerful design direction that delivers.

This isn't about surface-level tweaks. It's about empowering your brand to grow, compete, and evolve with purpose.

How I do it

Each engagement flexes to fit the challenge, but the approach stays consistent: strategic, collaborative, and built to move.

  • Frame & Clarify: We start by aligning on the core challenge and desired outcomes.

  • Immerse & Understand: I dive deep into your business, audience, and culture.

  • Shape Strategy: Together, we define opportunities and build a clear, scalable direction.

  • Translate & Guide: I transform strategy into actionable creative briefs, systems, or roadmaps.

  • Partner Through Delivery: We stay connected, ensuring the strategy comes to life and performs in the real world.

This process bridges insight with execution, so our work doesn't just look good on paper—it delivers tangible results

Services

  • Grounding strategy in people and culture

    • Market and category audits

    • Cultural and trend mapping

    • Semiotic and visual codes

    • Brand and experience audits

    • Ethnographic and UX research on text goes here

    • Brand strategy and positioning

    • Innovation and growth strategy

    • Brand architecture

    • Experience and product strategy

    • Storytelling and creative briefs

    • Design strategy and springboards

  • Translating strategy to design that connects and performs

    • Concept platforms and design frameworks

    • Visual identity and system direction

    • Creative direction and ideation across product, packaging, digital, retail, and activation

  • Strategic guidance for individuals or teams navigating brand, design, or creative leadership

    • One-on-one coaching

    • Team capability building

    • Strategic thought partnership

    • Ad hoc advisory sessions

Ways to engage

Ad Hoc Strategy Consult

Quick, focused advisory support—by the hour or as needed. Ideal for early-stage thinking or clarity on a challenge.

Project-Based Work

Strategic leadership on a specific initiative—positioning, storytelling, brand architecture, experience strategy, and more.

Workshops & Sprints

Custom strategic sessions—ranging from a few hours to multi-week intensives—to help teams align, explore, or unlock a breakthrough.

Embedded Partnership

Ongoing collaboration across multiple workstreams. Perfect for longer-term transformation, portfolio change, or inside-out brand evolution.

Let’s Connect

Have a challenge or an exciting opportunity in mind?

Let’s chat.

ezacklee{at}gmail.com